The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
The Dave Bess Show
Why My Gym Markets Only to Moms
I Saw a Rabbit (And Everything Changed)
96 hours ago, I was questioning everything about my business. Then I heard a story about how a rabbit can be the sign you're on the right path.
The next day I was at the park with my wife, and we're talking about how 85% of the gym owners I mentor are building mom movements. We look at each other, feeling this weight lift off our shoulders.
Then we see it. A rabbit. Just staring at us.
That's when everything clicked.
We're done being generalists. We're going all-in on FitForever Moms. Every piece of content, every offer, everything speaks to moms. Period.
This isn't theory anymore. This is show, don't tell. I'm sharing every tactic, strategy, and SOP that builds our movement. The good, bad, and ugly.
Because here's the truth: unless you're a specialist with a solution for someone very specific, they're not investing in your program. The generalist game is over.
Time to find your rabbit and go all-in.