The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
Episodes
16 episodes
5 Questions That Close Every High-Ticket Sale
I'm breaking down my favorite sales framework after teaching high-ticket sales to 30+ cohorts since 2021. The "Sell the Hell" framework is more important than pitching, rapport building, or objection handling. It's the only tool you need ...
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12:40
The Secret Sauce Behind $3,000+ Fitness Programs
I'm revealing the secret sauce behind every successful high-ticket fitness program......and it's not what you think. After coaching hundreds of gym owners since 2020, I've learned you can't sell a $3,000 program based on workouts, nutrition, an...
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14:23
How 1,000 Subscribers Will Fill My Gym
I'm breaking down my quest to get 1,000 newsletter subscribers—and why it's the most important metric for my gym's success. While most fitness newsletters are generic garbage with awful open rates, our "Fit Forever Moms" newsletter hits 70% ope...
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13:03
The Chat GPT Thread That Every Gym Owner Needs.
I'm revealing the ChatGPT thread that changed everything for my content creation—my clients call it life-changing. "Book of Thoughts" solved the 30-40 minute content problem. Your best ideas don't come at your computer—they hit during walks, wo...
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13:28
The $100K LinkedIn Post That Changed My LIfe.
I'm breaking down the LinkedIn post that generated over $100K from one client. The secret wasn't the post itself.....it was shifting from generalist to specialist. I was tired of sounding like every other gym with recycled "busy professionals o...
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14:42
The Life-Sized Teddy Bear That Changed How I Sell
I'm opening up about one of the most embarrassing moments of my life.....showing up to my ex-girlfriend's workplace with a life-sized teddy bear, only to get rejected so hard she had a panic attack and threatened a restraining order.Here...
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14:32
Why Your High Ticket Program Isn't Selling (It's Not What You Think)
Most gym owners think they need more clients to make more money.They're dead wrong.In this episode, I'm breaking down the ONE rule that separates struggling gym owners from those building six-figure movements. It's the rule I igno...
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18:35
What to Say When Someone Stops You at the Grocery Store (The 20-Second Statement That 5x'd My Leads)
Someone stops you at the grocery store and asks "What do you do?" and most gym owners fumble this moment with generic answers that kill conversations, but I'm going to teach you exactly what to say with the Movement Statement - a 20-second form...
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14:40
The Trust Recession is Here: Why Your High Ticket Offer is Failing (And How to Fix It)
I almost lost everything because I broke the ONE rule that matters in high ticket coaching.My mentor told me: "One avatar, one solution." I ignored him. I wanted to serve everyone.For three years, I got lucky during the "golden er...
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18:35
Why Paid Ads Aren't Working in 2025 (And What Gym Owners Should Do Instead)
I'm breaking down why the traditional "volume game" of paid advertising is leaving gym owners with broken bank accounts and empty souls. After working with gym owners across the world for five years, I'm sharing the fundamental misalignment bet...
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17:08
Half a Million Dollar Nutrition Empire (Without a Single Ad): How Jen Broxterman Built 500+ Clients Using Only Her Website
I'm bringing you the best nutrition coach in the world - Jen Broxterman - who built a $500k nutrition empire with 500+ clients without spending a dime on Facebook ads.While everyone's chasing social media followers and running expensive ...
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25:03
How Would Jesus DM? Why I Hate Traditional Outreach (And the Framework That Saved My Soul)
I'm about to tell you why the traditional "DM 100 strangers a day" strategy nearly broke me.....and how I created a framework that makes outreach feel authentic instead of soul-crushing.Early in my career, my mentor told my wife-Kerry an...
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13:02
Why My Gym Markets Only to Moms
I Saw a Rabbit (And Everything Changed)96 hours ago, I was questioning everything about my business. Then I heard a story about how a rabbit can be the sign you're on the right path.The next day I was at the park with my wi...
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13:09
Why Gym Owners Have an Unfair Advantage Building Online (And Don't Even Know It)
The 5 Unfair Advantages Gym Owners Have Building Online (That Nobody Talks About)Most mentors tell you to "just focus on your gym" and maybe think about online later. That's backwards thinking that keeps you stuck forever.I...
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15:13
Why My Dream Client Knew My Dog's Name Before She Ever Paid Me
Here's what nobody talks about in the fitness industry...The best clients you've ever signed probably didn't come from a random paid ad. They didn't need convincing. They came in already knowing your values, your mission, who you ...
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15:51
From $14 in My Bank Account to Building a Movement (My Origin Story)
This is where it all started.I was a sheltered farm kid from Missouri who found confidence in a gym called Titan. Fast forward through corporate life at Under Armour, a dad's car accident, two years farming (spoiler: I'm no Kevin ...
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Episode 1
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10:34