The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
The Dave Bess Show
How Would Jesus DM? Why I Hate Traditional Outreach (And the Framework That Saved My Soul)
I'm about to tell you why the traditional "DM 100 strangers a day" strategy nearly broke me.....and how I created a framework that makes outreach feel authentic instead of soul-crushing.
Early in my career, my mentor told my wife-Kerry and me to DM 100 people daily for our Potato Physique offer. We were motivated and executed... for about two weeks. Then it fell off completely. Sure, the numbers game works if you can stomach it, but here's what I realized: What's the real cost of following a plan you're not aligned with?
After working with hundreds of gym owners, maybe one or two were built for that mass-nurture approach. The rest of us? We're sacrificing our souls for a strategy that feels wrong.
So I created the "How Would Jesus DM?" framework. Instead of treating prospects like spreadsheet entries, I started approaching every conversation with genuine curiosity and service. The energy shifted from "How can I sell them?" to "What can I genuinely do to help this person?"
I'll break down exactly how this reframe works, why gym owners who use this method actually look forward to outreach, and the astronomical results we're seeing since introducing this framework to my community.
Bottom Line: I stopped treating people like numbers and started treating them like Jesus would - with genuine care and curiosity. My soul (and my business) finally aligned.