The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
The Dave Bess Show
Why Paid Ads Aren't Working in 2025 (And What Gym Owners Should Do Instead)
I'm breaking down why the traditional "volume game" of paid advertising is leaving gym owners with broken bank accounts and empty souls. After working with gym owners across the world for five years, I'm sharing the fundamental misalignment between who we are at our core (servers, connectors, impactors) and what the industry tells us to do (chase more leads, nurture harder, be generalists).
In this episode, I share:
- Why the old-school paid ad playbook costs you $3-4K monthly just to break even
- The "trust recession" making it harder than ever to convert cold leads
- My 3M Method (Movement Marketing Method) that aligns with your values as a gym owner
- The 4-step process I teach to attract dream clients who pay premium rates and refer constantly
- Why "attraction selling" beats manipulation every time
This isn't about adding another marketing strategy to your overwhelm - it's about finding the ONE approach that lights up your soul while filling your gym with people you actually love serving.
Perfect for: Gym owners tired of the lead generation hamster wheel, fitness professionals ready to build movements (not just memberships), and anyone who believes business should serve your life, not consume it.