The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
The Dave Bess Show
The Trust Recession is Here: Why Your High Ticket Offer is Failing (And How to Fix It)
I almost lost everything because I broke the ONE rule that matters in high ticket coaching.
My mentor told me: "One avatar, one solution." I ignored him. I wanted to serve everyone.
For three years, I got lucky during the "golden era" of high ticket fitness. Then 2023 hit. The trust recession began. My "serve everyone" approach became a disaster.
I can't tell you how many gyms I see spending $4K a month on ads, cold calling leads, and running the same copy as thousands of other gyms. Burned out. High ticket sales dried up.
That's when I finally followed the golden rule.
Following the golden rule is how clients like Keith and Shannon found me. Keith discovered me through a simple "snacking is for losers" post and has invested over $100K with me in four years. Shannon consumed my content for 60 days, then DMed me ready to buy.
The trust recession is here. Generic offers don't work anymore.
But when you get crystal clear on who you serve? You stop chasing clients and they start chasing you.