The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
The Dave Bess Show
Why Your High Ticket Program Isn't Selling (It's Not What You Think)
Most gym owners think they need more clients to make more money.
They're dead wrong.
In this episode, I'm breaking down the ONE rule that separates struggling gym owners from those building six-figure movements. It's the rule I ignored for three years and nearly lost everything because of it.
This isn't about marketing tactics or sales scripts. This is about the fundamental shift that makes everything else work. When you get this right, marketing becomes easy. Sales conversations flow naturally. Your fulfillment gets simple.
When you get it wrong? You're stuck in the volume trap forever.
I'm sharing the exact moment this rule saved my business, the client story that proves it works, and why 99% of gym owners are breaking it right now without knowing it.
If you've got a high ticket program that isn't selling, or you're thinking about launching one, this episode will change everything.
Fair warning: This one hits different.
Let's go.