The Dave Bess Show

Why Your High Ticket Program Isn't Selling (It's Not What You Think)

David Bess

Most gym owners think they need more clients to make more money.

They're dead wrong.

In this episode, I'm breaking down the ONE rule that separates struggling gym owners from those building six-figure movements. It's the rule I ignored for three years and nearly lost everything because of it.

This isn't about marketing tactics or sales scripts. This is about the fundamental shift that makes everything else work. When you get this right, marketing becomes easy. Sales conversations flow naturally. Your fulfillment gets simple.

When you get it wrong? You're stuck in the volume trap forever.

I'm sharing the exact moment this rule saved my business, the client story that proves it works, and why 99% of gym owners are breaking it right now without knowing it.

If you've got a high ticket program that isn't selling, or you're thinking about launching one, this episode will change everything.

Fair warning: This one hits different.

Let's go.