The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
LET'S GO.
The Dave Bess Show
This Gym Owner Only Works With Women Over 44 and I'm Stealing Her Playbook with Special Guest Trista Parr
Trista Parr was a radio DJ who got into fitness after receiving stalker threats when she became a mom. Ten years later, she runs an all-women's gym serving only women 44+ and gets 5-10 genuine conversations weekly from just posting authentically on her personal Facebook page.
Everyone told her she was limiting herself by only serving women over 44. Instead, it opened up more opportunities because she became the obvious choice for her people. Her clients don't come for weight loss - they come because they want to feel proud of themselves again after decades of putting everyone else first.
No Facebook ads. No contracts. Just being unapologetically herself and solving real problems for women who are ready to invest in themselves.
Want to create a signature offer and learn how to sell it?
Go to coachdavebess.com and let's build your movement.